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“We continually did research and didn’t say yes to the first people we came across.” The other hurdle was payment processing.Like many startups in the industry, they had to get around the banks’ and financial firms’ reluctance to work with cannabis products.The company sells four flavors, including Grape Ape and Mango Maui Wowie; a new collab with drag queen Laganja Estranja, called Pride Passion Fruit, is hitting shelves soon. What they did with it: Bought equipment and materials.Their origin story: Dennant was working in the denim world, and her longtime friend Cona was in cultivation; the duo were dabbling with consuming edibles but disappointed that they couldn’t find products that fit their healthy lifestyle.“A lot of shops won’t even take an edible if it doesn’t have some type of vegan, gluten-free, or kosher dietary specification -- because people are shopping in that manner.”And the best lesson learned: When a business is starting out, says Dennant, “you can’t make that ,000 packaging and screw up, and be like, ‘Oh, it’s [only] ,000.’ It’s like: ‘Two thousand dollars -- how are we going to recover from that?
“We hope to someday be responsible for planting more than 10 million trees,” says Kennedy. He dealt with it by continuing to be curious and asking questions about everything from “how people are treating their employees to what their extracting methods look like and how they are capturing solvents,” he says.Since founding the company in 2015, Dennant and Cona have continued the same bootstrapping strategy, without taking any outside investment money. The product is in 65 stores in Cali and will expand to Washington soon.