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Sharing your culture with your audience has so many long-term benefits whether it be for recruiting new hires, or getting new followers interested in your genuine brand.
It’s essentially like meeting your customers in person, since the event is happening “face to face” and in real time.Nowadays live video is popular not just for large broadcasting networks, but also for small businesses. ) tool for digital marketers, this guide will teach you everything you need to know to grow your audience with Facebook Live.Facebook Live is a live video streaming feature on Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile.Hootsuite’s #Hoot Live series shows their audience that they care about keeping them informed and sharing their knowledge, while being able to engage and answer their questions in real time.
Facebook Live is the ideal opportunity to show off the unique personalities and values behind your company, whether it be strolling around the office and showing off your space, interviewing employees, or sharing a sneak peek into a company outing or event.
Videos are eligible to show up in an individual's news feed during the live event, as well as after the event has ended.