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05-Mar-2021 21:20

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Whilst there are an awful lot of beneficial things you can do with this plugin, in this article we are going to focus solely on optimizing your taxonomy and archive pages.First of all, navigate to the “Titles & Metas” settings page: On the first tab of that screen, under “Sitewide meta settings”, check the “Noindex subpages of archives” checkbox: Our aim is to rank page for any given taxonomy, not several.You shouldn’t tag a page for the sake of tagging a page — you should do so because grouping posts by that particular tag could be of use to a reader.An easier way to think about it is this — all categories and tags should represent a keyword that a reader would potentially search for.Now let’s say I’m particularly into marathon running, and I come across this text later on in the post: The above could be a contextual link that points to the tag archives for “Marathon Training”.Both links above are great examples of how you can interlink to both category and tag pages in a way that benefits the reader.

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But secondly, categories and tags offer an opportunity to increase traffic to your site via search engines.Generally speaking, the more you interlink on your blog, the more engaged your readers will be, so take every opportunity to keep them on your site.One side-effect of linking to categories and tags repeatedly (by interlinking and/or navigational links) is that link juice will be passed to those archive pages, which means that they will have a chance of ranking in Google.One client of mine runs a large blog that attracts around 250,000 unique visitors per month.

Around 5% of those visitors are referred by tag pages listed in search engines.Because you are focusing on producing a limited number of highly relevant and useful categories and tags, each page has a chance of establishing itself for keyword terms.